In a groundbreaking move, media and entertainment giant Disney Star has entered into a multifaceted content agreement with Pratilipi, a prominent online self-publishing and audiobook platform. This landmark association marks a significant leap in content creation, as it paves the way for Disney Star to develop an array of new fictional television series adapted from the rich reservoir of stories available on Pratilipi. These captivating narratives are set to be broadcast across diverse languages on Disney Star’s expansive TV and digital platforms.
Remarkably, this partnership marks the first instance where a television series will be conceived and crafted from content originating on an online self-publishing and audiobook platform. Pratilipi’s catalog encompasses a diverse array of stories, spanning short stories, serialized narratives, audiobooks, and comics.
Ranjeet Pratap Singh, CEO and co-founder of Pratilipi, expressed his pride in the platform, boasting over 10 million stories, and underscored the commitment to delivering high-quality content in various formats to cater to diverse preferences. Singh stated that their collaboration with Disney Star reaffirms their dedication to creating multi-format content for a wider and more discerning audience. He further emphasized that Pratilipi holds a treasure trove of exceptional stories, especially in regional languages, and this partnership would see the transformation of some of these beloved narratives into televised series.
Gaurav Bannerjee, Head of Content at Disney+ Hotstar and HSM (Hindi-speaking market) entertainment network, lauded the collaboration with Pratilipi as a testament to Disney Star’s unwavering belief in empowering writers—a vital element in crafting compelling content for both television and digital platforms. Bannerjee expressed his excitement in providing a platform for authentic storytelling, emerging from fresh and diverse talent across the nation. This partnership aligns with Disney Star’s commitment to fostering creative narratives that resonate with audiences across India and beyond.
This groundbreaking venture holds the promise of delivering captivating content, combining the storytelling prowess of Pratilipi with Disney Star’s reach and production capabilities. The convergence of these two dynamic forces is set to redefine the content landscape in the world of television and digital entertainment.
