In an increasingly interconnected world, nations often vie for influence not just through economic might or military power, but through the subtler art of soft power—shaping the preferences and goodwill of other countries through cultural diplomacy and ideological appeal. For India, yoga has emerged as a potent tool in this realm, projecting an image of tranquility, health, and holistic well-being that transcends borders and resonates deeply with global audiences. The Rise of Yoga on the Global StageYoga, an ancient practice rooted in Indian philosophy, has seen a dramatic surge in global popularity. According to the International Yoga Federation, there are approximately 300 million yoga practitioners worldwide as of 2021. This widespread adoption has turned yoga into a significant cultural export, showcasing India’s rich heritage and spiritual traditions to a global audience. International Day of YogaOne of the most striking examples of yoga’s influence on India’s soft power is the establishment of the International Day of Yoga. In December 2014, the United Nations General Assembly declared June 21st as the International Day of Yoga, following a proposal by Indian Prime Minister Narendra Modi. This initiative received overwhelming support, with 177 out of 193 UN member states co-sponsoring the resolution—a record in the UN’s history.The annual observance of International Day of Yoga sees millions of participants in over 190 countries, engaging in yoga sessions and celebrating the practice’s benefits. This day not only reinforces yoga’s global appeal but also places India at the center of a worldwide movement towards health and mindfulness. Economic ImpactYoga’s global popularity has also translated into significant economic benefits. The global yoga industry, encompassing classes, apparel, accessories, and retreats, was valued at around $80 billion in 2020 and is projected to grow significantly. Indian brands and practitioners have capitalized on this trend, exporting yoga-related products and services, thus boosting the country’s economic footprint. Promoting Health and WellnessIn the context of a global health crisis, the COVID-19 pandemic underscored the importance of mental and physical well-being. Yoga, with its emphasis on breath control, meditation, and physical postures, has been advocated as a tool for improving immunity and reducing stress. India’s dissemination of yoga protocols for immunity and stress management during the pandemic has been part of its broader strategy to promote global health and well-being. Cultural DiplomacyIndia’s diplomatic missions worldwide have embraced yoga as a means to foster goodwill and cultural understanding. Indian embassies frequently organize yoga workshops, seminars, and public events, often in collaboration with local institutions. These initiatives help demystify Indian culture, promote cultural exchange, and build a positive image of India as a nation committed to holistic health and peaceful living.### Educational OutreachThe incorporation of yoga in educational systems worldwide further cements India’s cultural influence. Schools and universities in countries like the United States, the United Kingdom, and Australia offer yoga as part of their curriculum, often with teachers trained in India. This not only enhances India’s cultural footprint but also fosters a long-term appreciation of Indian traditions among younger generations. ConclusionYoga’s ascendancy as a global phenomenon exemplifies how cultural practices can transcend their origins to become a universal pursuit of well-being. For India, yoga is more than just an ancient practice; it is a strategic asset in the realm of soft power. By promoting yoga, India not only enhances its cultural and economic influence but also contributes positively to global health and peace. As millions around the world unroll their mats and engage in this age-old practice, they not only embrace a path to personal well-being but also forge a deeper connection with India’s timeless heritage.
Yoga and India’s soft power
