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Magadh Today - Beyond Headlines > Latest News > Technology > Sundar Pichai’s Caution on Google’s Apple Search Partnership for ‘Optical Sensibilities
Technology

Sundar Pichai’s Caution on Google’s Apple Search Partnership for ‘Optical Sensibilities

Gulshan Kumar
Last updated: 2023/10/11 at 5:28 PM
By Gulshan Kumar 2 years ago
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Sundar Pichai, the CEO of Google, proactively raised concerns over the perceived negative optics associated with the tech giant’s exclusive collaboration with Apple back in 2007, as disclosed by emails presented by the US Department of Justice.

Pichai, who was overseeing Google’s Chrome browser at the time, shared reservations about Google’s substantial financial arrangement with Apple, which resulted in Google search being the default search engine on all Apple devices, including the iPhone, iPad, and Mac.

In the email presented as evidence in the Google antitrust trial, Pichai articulated, “I understand our insistence on being the default choice, but simultaneously, I believe we should advocate for including Yahoo as an alternative in the dropdown menu or provide some other accessible option… I don’t think it offers a favorable user experience, and it does not project a positive image for us to be the sole provider within the browser.”

What Is the Google Antitrust Trial?

Google faces a legal challenge by the US Department of Justice, which alleges that the company engaged in anticompetitive practices by incentivizing companies like Apple and Verizon to prioritize Google as the default search engine on their devices, thereby stifling competition.

Regulators contend that Google disburses substantial sums, approximately $10 million, to smartphone manufacturers, such as Apple, to ensure that Google search takes precedence as the default search engine on their products.

Google has countered these allegations by asserting its dominance in the search engine market due to its superior quality, while emphasizing that users retain the freedom to switch to alternative search engines with minimal effort.

This antitrust case represents the most significant legal action taken by the US Department of Justice since its pursuit of Microsoft’s dominance over the Windows operating system nearly a quarter of a century ago. The case was originally initiated during the Trump Administration in 2020 and commenced trial proceedings on September 12, 2023, at the US District Court in Washington, DC.

 

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