In a significant move, Royal Enfield has introduced two vibrant colors, Dapper O and Dapper G, in the Dapper series for its popular Hunter 350 motorcycle. The matte grey finish of Dapper O and the matte green shade of Dapper G add a new dimension to the motorcycle’s aesthetics.
The Hunter 350, with a 346cc, air-cooled, single-cylinder engine generating 20.2 bhp of power and 27 Nm of torque, has solidified its position in the mid-size motorcycle segment. Achieving over 2 lakh units sold globally within just one year of its launch, the motorcycle has garnered more than 20 awards, including the prestigious ‘Indian Motorcycle of the Year 2023’ and ‘Best Modern Classic Lightweight Motorcycle in Thailand.’
Royal Enfield enthusiasts can acquire the Hunter 350 in either Dapper O or Dapper G for an ex-showroom price of Rs 1,69,656 in Chennai.
Global Success and Market Penetration
Launched in August 2022, the Hunter 350 has witnessed remarkable success, reaching the 1-lakh sales mark in February 2023 and achieving the subsequent 1-lakh unit sales milestone within five months. The motorcycle has made substantial inroads into Tier-2 and Tier-3 markets in India, along with metropolitan areas.
Globally, the Hunter 350 is available in several countries across Asia-Pacific, Europe, and Latin America. Its presence extends from Indonesia, Japan, and Korea to France, Germany, Italy, the UK, Argentina, Colombia, Mexico, Australia, New Zealand, and soon-to-be-launched in Brazil.
Riding the Wave of Success
Royal Enfield’s strategic success with the Hunter 350 underscores its market appeal and robust performance, making it a noteworthy contender in the global mid-size motorcycle arena.
