NEW DELHI: Magicpin and Rapido have joined hands to take on the duopoly of Zomato and Swiggy, whereby the country’s third largest food delivery player will plug its nationwide restaurant network to Rapido-owned platform Ownly, people aware of the development said.
The partnership will open up magicpin’s large restaurant base for Rapido, which started Ownly in August, and has been looking to scale beyond Bengaluru.
Once the onboarding process is complete, Rapido’s Ownly will have access to over 80,000 restaurants across the country, whereas magicpin will gain access to Rapido’s delivery fleet in certain locations.
“Rapido primarily on-boards restaurants directly through our merchant team, with only a very small share coming via partners like magicpin. We also work with magicpin and others in select cities as a logistics provider, where our captain fleet supports last-mile deliveries. Our focus remains on building reliable, affordable, full-stack discovery and delivery solutions for merchants, while ensuring a seamless experience for customers and captains,” a Rapido spokesperson told PTI in response to email queries on the partnership. magicpin did not respond to an email seeking responses for the story.
Despite the promise of disruption, the magicpin-Rapido alliance faces a steep climb. Food delivery remains a tough, low-margin business, where balancing rider payouts, delivery costs, and customer discounts can make or break viability.
At the same time, the duo must focus on stronger relationships with brands and restaurants, many of whom already struggle with multiple delivery platforms.
