In a strategic move, Amazon sets its sights on achieving $20 billion in merchandise exports from India by 2025, leveraging its e-commerce platform to empower thousands of small-scale sellers. Bhupen Wakankar, Director Global Trade at Amazon, revealed the ambitious goal, emphasizing the company’s commitment to scaling up its export capabilities.
The surge in demand for “Made in India” products, particularly organic health supplements, homeware such as bath towels and jute rugs, and innovative robotic games for children, has positioned Amazon for robust growth. This anticipation aligns with the upcoming Black Friday Cyber Monday sale, a pivotal 11-day shopping period.
Since its inception in 2015 with a limited number of sellers, Amazon Global Trade, the business-to-consumer (B2C) exports platform, has witnessed substantial traction in India. Wakankar shared that over 100,000 small manufacturers have joined the platform, expanding the range of products available to overseas customers.
A noteworthy aspect of this initiative is the inclusion of first-time exporters, some of whom transitioned from corporate roles to embark on e-commerce exports. The platform’s comprehensive support, including logistics and access to over 200 million Amazon Prime members globally, has led to a remarkable 70% annual business growth for thousands of small exporters who were previously constrained by limited access to global markets.
This strategic endeavor by Amazon unfolds against the backdrop of a 7% decline in India’s goods exports during the first seven months of the current fiscal year. The e-commerce platform’s highest growth has been observed in categories such as beauty, apparel, home, kitchen, furniture, and toys.
The upcoming holiday season, encompassing Halloween, Thanksgiving, Black Friday, Cyber Monday, Christmas, and New Year, is anticipated to further drive sales of Indian products in key markets like the United States, Britain, Canada, Australia, and Germany.
To incentivize and support exporters, Amazon has reduced the subscription fees for its global selling program, offering a significant reduction from $120 to $1 for the initial three months. This move is designed to encourage more exporters to participate before March 31, reinforcing Amazon’s commitment to fostering a thriving ecosystem for global trade.
As Amazon positions itself as a key player in India’s export landscape, the company’s strategic vision aims to contribute significantly to the country’s export prowess in the coming years.
