Coca-Cola India has entered the domestic alcohol market, launching its global alcoholic ready-to-drink beverage, ‘Lemon-Dou.’ This refreshing chu-hi alcoholic lemon drink, made from crushed whole lemons infused in alcohol and bubbles, is priced at ₹150 in Goa and ₹230 in Maharashtra for a 250ML bottle.
The company is currently conducting pilot tests in Goa and Maharashtra, responding to the growing demand for alcoholic beverages. The move comes as India’s alcoholic beverage market is projected to reach USD 64 billion in the next five years, making it the fifth-largest contributor to global market revenues.
Lemon-Dou marks Coca-Cola’s foray into the alcohol sector, with a distinct preparation and distribution process separate from its non-alcoholic beverages.
