New Delhi- Prime Minister Narendra Modi has recently embraced the latest communication frontier by becoming a prominent figure on WhatsApp Channels, a feature launched globally by Meta last week, spanning over 150 countries, including India. This groundbreaking move allows followers of the Prime Minister’s Channel to establish direct communication with him through the ubiquitous messaging platform.
A noteworthy message, shared on the Channel earlier today, featured a captivating photograph of the Prime Minister deeply engrossed in his duties within the resplendent new Parliament building. The accompanying caption resonated with anticipation: “Thrilled to join the WhatsApp community! It is yet another stride towards fostering continued interactions. Let’s maintain this valuable connection here! Here’s a glimpse from the new Parliament Building…”
Within mere minutes, this post garnered nearly 200 reactions, indicative of the considerable enthusiasm among the masses. Currently, the Prime Minister’s WhatsApp Channel boasts an impressive following of over 17,000 individuals.
The launch of this innovative WhatsApp feature was marked by Meta’s Chief Executive Officer, Mark Zuckerberg, who articulated its significance in a Facebook announcement: “Today, we are embarking on the global rollout of WhatsApp Channels, introducing thousands of new channels that individuals can subscribe to on WhatsApp. These Channels can be found in the new ‘Updates’ tab. WhatsApp Channels represents a unidirectional broadcast tool, offering an exclusive conduit to receive updates from individuals and organizations of paramount importance, all within the confines of WhatsApp.”
Meta’s strategic move aligns with its overarching mission to bolster engagement across its suite of social media applications, positioning them as central hubs for content creators to actively engage with their ever-growing followers.
In this era of seamless connectivity, Prime Minister Narendra Modi’s presence on WhatsApp Channels reaffirms his commitment to fostering direct interactions and staying attuned to the sentiments of the nation. As this revolutionary feature takes hold, it promises to redefine the contours of public engagement and communication.
