In a momentous announcement, Spanish football titans Real Madrid and Visit Dubai, the official tourism agency of Dubai, have unveiled a transformative multi-year global partnership. This groundbreaking collaboration pledges an array of captivating activations, special fan-centric moments, and unique experiences destined for both Dubai and Real Madrid aficionados.
As detailed in a press release issued by Dubai’s Department of Economy and Tourism, this newly established alliance is set to become a potent platform, ushering in fresh avenues of growth for both entities. Moreover, it will actively support Dubai’s ambitious vision, aligning with its recently unveiled Dubai Economic Agenda — D33.
The press release articulated, “Taking the forefront in global sports entertainment alongside the world’s preeminent club aligns seamlessly with Dubai’s resolute aspirations to secure its stature among the top three global cities.”
This transformative partnership encompasses not only Real Madrid’s illustrious men’s team but also the burgeoning women’s team, promising to infuse a taste of Dubai into the iconic Santiago Bernabeu stadium.
The momentous pact was formalized during a meeting at Sala de Juntas in Ciudad Real Madrid, attended by Real Madrid President Florentino Perez, Issam Kazim, the Chief Executive Officer of Dubai Corporation for Tourism and Commerce Marketing, as well as prominent figures such as Jose Angel Sanchez, Chief Executive Officer of the club, and Real Madrid legend and Director of Institutional Relations Emilio Butragueno.
Emilio Butragueno expressed his pride in this groundbreaking collaboration with Visit Dubai, stating, “Dubai is a destination that strives for excellence in all its entertainment offerings, a value shared by the club. We are delighted to introduce this exciting tourist destination to our millions of Madridistas around the world.”
Issam Kazim conveyed his enthusiasm about embarking on this global partnership with Real Madrid, emphasizing its transformative nature. He noted, “This game-changing collaboration between Dubai and the greatest club in the world is built upon a shared vision and values, where every achievement serves as motivation to pursue new heights.”
“With our aim to consolidate Dubai’s position among the top three global cities, this strategic alliance will harness the strengths of a leading destination and the world’s most celebrated team, to reaffirm Dubai globally as the best city to visit, live, and work in,” Kazim affirmed.
The press release underscored the significance of Dubai’s robust relations between the public and private sectors, citing the enduring partnership that Emirates has nurtured since 2011.
This alliance also coincides harmoniously with the forthcoming Real Madrid-themed park at Dubai Parks and Resorts, set to diversify the city’s appealing offerings. The park, poised to be the world’s inaugural Real Madrid-themed attraction, will encompass a plethora of Real Madrid-themed experiences, including a museum, exhilarating rides, football skill challenges, culinary outlets, and official Real Madrid merchandise retail spaces.
Bolstered by their mutual commitment to excellence, leadership, talent, and innovation, this collaboration anticipates remarkable success while showcasing Dubai and Real Madrid’s indomitable spirit to the global stage, as affirmed by Issam Kazim.
